Jafra Cosmetics International is a global cosmetics, fragrance and bath and body products company that designs and manufactures their own products. Their diverse product portfolio and successful direct selling B2B business model has helped thousands of woman grow and launch their own business. Although Jafra is very successful in the Latin American countries, their global markets continue to expand into Asia including Russia.

Fragrance is a multi-billion dollar industry and with the U.S. population alone spending $4 billion annually. I have worked on several fragrance brands for Jafra, helping them brand several successul campaigns from packaging to photo shoots.

NEXT2ME Elixer

NEXT2ME is fun and sexy limited edition fragrance created for men and women. marketed to be sold individually or as a set. The bottle was designed with an elipse-like indention on the side, which served a thumb print and ergonomically allowed ‘him’ or ‘her’ to quickly pick it up for a quick spritz to the face or body. When the ‘his’ and ‘hers’ bottles are placed together, the two indentations form a closed circle symbolizing completion or strength and love in a relationship.