How can your logo serve you?

It can serve several purposes. Besides telling you the name of a company, a logo can be a visual symbol of your company that can represent your business. It can also represent an idea or convey a much broader set of ideas like a campaign. Some successful logos are so powerful that they no longer need the connection to their parent logo type or company name. For example, when you see the familiar ‘golden arches’ of McDonalds, you know where to get that next fast meal. For others that are more fashionable, the iconic double interlocking C’s can only belong to the high-end fashion empire that is Chanel.

Logos are an integral part of the overall branding of a company or campaign and I have over 10 years of experience in branding from companies, beauty and fashion brands, entertainment and technology. 

Here are some of my favorite logo explorations. I have chosen to mostly show explorations as the final logos selected were not my favorite choices. I always believe in showing clients a wide range of choices from the obvious, to the avant garde.

Logos shown left to right, top to bottom:

BAM3 - logo for BAM 3 technology

NRG - logo for radio station playing top POP hits

Viva Vemma - Company celebration logo in Mexico

Touching People’s Lives - logo highlghting the top charity supporters in Jafra’s Newsletter

House of 1000 Corpses - logo for movie, directed by Rob Zombie

Desert Inn Resort - logo for Palm Springs Hotel and Resort

Champagne Celebration - logo celebrating 20th Century Fox

Jafra Legacy Collection - Jafra Fall Makeup Collection

Tropical Rhythm, spring 2001 - Jafra Makeup Collection

icontrol - logo for technology company focusing on software for improving Direct Store Delivery

Jetway Express - logo for retail chain of gift shops in airport terminals

Vemma Team -  logo to inspire company comradery, application to hats, jackets, t-shirts, website

The Mask of Zorro - logo for special exhibition at the Autry Museum of the American West

Jetway Express - logo for retail chain of gift shops in airport terminals

Wild Flowers -  logo for boutique Flower Shop

JAFRA MD -  logo for high-end, cosmeceutical skin care line

Sunrise Collection, spring 2000 - Jafra Spring Makeup Collection

ID - logo for movie company

Squeak Pictures -  logo for movie company

RKD -  logo for Russell Koza Design

Win Free Money.com -  exploratory logo for gambling website

Race to the Riviera Maya, Cancun, Mexico - logo for an bonus incentive program in Cancun, Mexico

American Vein & Laser Centers - logo for Medical center

Race to the Riviera Maya, Cancun, Mexico - logo for an bonus incentive program in Cancun, Mexico

Drum Doctors - logo for drum sales and repair shop

Incognito - logo for movie

Imperial Entertainment Group, Inc. -  logo for Entertainment group

Bond RX -  exploratory logo for a high-tech Hair conditioning treatment

Bond RX - exploratory logo for a high-tech Hair conditioning treatment

Hawaii Seminar 2019 - logo for a annual seminar for John Paul Mitchell Systems focusing on Hawaiian heritage

Hawaii Seminar 2019 - logo for a annual seminar for John Paul Mitchell Systems