This demi-permanent no-ammonia formula conditions hair while coloring to provide incredibly rich results with exceptional shine. Launched in 2015 to great success, The Demi logo pays homage to the simplicity of Paul Mitchell’s original permananent hair color line, called Paul Mitchell The Color. I worked on the branding and the launch of The Demi and created all the collateral pieces for this system.

We started out with numerous explorations of the logo and ended up back to our roots of simplicity and the solid foundation of the square, which is carried throghout the rest of the Paul Mitchell universe.

Since then, The Demi has grown to include a Muted Metallics collection which included a model shoot, new artistic shots, box collection and collateral.